STRATEGIC DENTIST SEO SERVICES

SEO for Dentists

Over a third of all US consumers search for a local business daily, within that group, 76% of people who search for a local business will visit in just 24 hours. When people search for a dentist online, proper dentist SEO marketing will make sure they see your practice. As a practice looking to increase your customer base, your target should be becoming more visible in places where people are searching which means refining your dentist internet marketing strategy.

Noble Webworks can help improve your website via strong dental SEO strategies that are aimed at optimizing your website to increase its visibility on all major search engines. Most of our efforts are focused on local search optimization since the majority of dental clients live within 5-10 miles of the practice they visit. However, our experience with SEO, in general, is that you should leave no stone unturned, so we employ a large variety of dentist SEO tools and tactics to ensure your website sees a noticeable boost in traffic.

What is Dentist SEO?

The best way of understanding dentist SEO is by first breaking down the purpose of search engine optimization. As the name denotes, search engine optimization makes your website attractive to search engines which means that your goal is to end up on the first page of search results which will drive traffic to your website and increase your overall digital visibility. As discussed earlier, your target audience is online looking for a local dentist, so you need to make sure you rank well within their searches.

Dentist SEO is a specific subcategory of search engine optimization that focuses primarily on the needs of dentists. We provide comprehensive packages that are customized to each dental practice we work with to ensure that your content, website, backend architecture, backlinks, and technical elements are all properly optimized at all times. The end result of dentist internet marketing campaigns is high search rankings, increased web traffic, and a higher conversion rate.

SEO for Dentists: Why Does It Matter?

Dentists in particular have an uphill battle to get clients as going to the dentist is not high on anyone's to-do list. We actually understand this, as most people are also not envious of our coding tasks, but both are tasks that need to be done. People online searching for a dentist are what we call hot leads - their potential conversion rate is higher than any other potential website visitor who happens to stumble onto your site.

Therefore, if you want to encourage digital visitors to book an appointment at your office, you need to make sure that the hot leads are headed in your direction. Proper dentist SEO can be the difference between becoming an office that relies on its current customer base and becoming a business that brings in new clients on a regular basis with the potential to scale in the next year or two.

How is SEO for Dentists Different From Traditional Marketing?

The goal of traditional marketing is to sell a brand or service, SEO for dentists is different because you don't need to sell your service. As a dentist, you have a captive audience that will need your services at some point in their life so you don't need to convince clients you are essential in their life. Instead, you need to sell your practice as the place that they should turn when the time arises, which means you need to attract them towards your doors.

Dentist SEO marketing is the best way to ensure that you are waiting for clients who come looking for an area dentist, and an instant way to build an authoritative presence within your community. In addition, it offers a high ROI compared to comparable marketing techniques which makes it even more attractive to most clients.

5 Tips for Your Dental SEO Strategy

Creating an effective dental SEO strategy is an intricate process that starts with identifying your SEO needs and ends at sharpening your digital presence. At Noble Webworks we employ a variety of dentist SEO marketing tools to ensure measurable results at every turn. We offer customized dental SEO services to meet the needs of your dental practice and current digital visibility.

Add Relevant Keywords

Before starting dental SEO you need to step back from the project and highlight a few primary keywords along with several long-tail keywords and location-based keywords. Given the heavy emphasis on local search for dental practices, it is best to create a combination of local keywords to start. At Noble Webworks we analyze keywords carefully to ensure that you rank among the most popular local keywords.

Optimize for Local Searches

Now that you have the proper keywords, it is time to get down to the nitty-gritty of how to do SEO for a dentist website. From growing backlinks to creating a Google My Business Profile and adding schema markup to your website Noble Webworks utilizes a host of white hat SEO tactics to get your dental practice to the top of the local search results.

Earn Links

Links are important if you want to gain and retain a high ranking in the SERPs, but earning links can be a challenge since you can't directly control who chooses to link to your website. Dental practices usually rely on medical directories for their backlinks, but an authoritative blog that makes you a notable information source can also help you boost your profile online. A recent study found that long-form content tends to generate more links than short posts, so it may be time to get writing.

Start Blogging

With that in mind, there is no time like the present to get blogging. Blogging is the number one way to build informative content on a website that will attract search engine crawlers and web visitors who need information on dental care. Noble Webworks offers content services provided by professionals who are equally skilled at creating authoritative content and optimized content.

Engaged with Google My Business

49% of local businesses on Google My Business receive 1,000+ views per month which is a pretty astounding statistic. What do these businesses have in common? They likely have very engaging and optimized profiles which you can do if you allow Noble Webworks to help.

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The Importance of Local SEO for Dentists

As a local dentist, you likely already know your top five local competitors, so what if we told you by ignoring your local SEO for dentists you were giving them your business. Chances are that doesn't sit well with you, but if you are not actively involved with a dentist internet marketing campaign that is exactly what you are doing.

The good news is you can turn this situation around. We offer full website audits to evaluate your current dentist SEO value and then prepare and deliver a comprehensive solution designed to boost your SEO value so that web traffic heads your way instead of towards your competitors. Over 50% of searchers only view the top three search results, so it is vital you let Noble Webworks boost your online profile.

Our Dental SEO Services Include

As mentioned, the first step of our dental SEO services is to complete a web audit, identify keywords, and then craft an integrated dentist SEO marketing campaign that tackles technical, on-page, and off-page SEO development. Here is a quick look at a few of our most popular dental SEO services.

• On-page SEO

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On-page optimization is the process of ensuring that every measure is taken within the website and its construction to improve positioning in the SERPs. This involves everything from optimizing content to improving headers and optimizing graphics.

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• Off Page SEO

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On the flip side of things, off-page SEO covers everything that happens outside of your website, such as reviews, links, social networking, and brand mentions. There are a lot of dental directories online which is one priority of off page SEO for dentists.

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• Technical SEO

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Technical SEO is essentially the backbone of your SEO efforts and a very vital part of any dentist SEO strategy. Technical SEO refers to the technical aspects of graphic design and coding that allow search engines to properly access your website and identify it as valuable to the internet community. Common tasks involve mobile optimization, increased loading speeds, crawling, indexing, and the creation of an XML sitemap.

• Local SEO

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If technical SEO is the backbone of your dentist internet marketing campaign, then local SEO is the central nervous system. Local search results are the most relevant for a dental practice, which is why it is vital you choose a dental SEO company like Noble Webworks that understands the need to optimize your website locally.

• Online Reputation Management

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As a dental practice reputation management is an essential part of effective SEO for dentists. The goal is to boost positive reviews and push negative reviews out of sight of future customers and search engines. Noble Webworks can help identify any current reputation concerns and monitor the internet for any future concerns.

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Choose Noble Webworks as the Best Dentists SEO Company to Increase Your Sales

Are you ready to experience an influx of new dental clients? Then it is time to turn to the best dentists SEO company in Bradenton, FL. We are a locally-based SEO company that prides itself in treating every client like our only client.

Our impressive portfolio offers a brief glance at the powerful web content and graphic design elements we deliver daily to customers, and if you join our roster you can count on receiving as well. Contact us today to learn more about how dentist SEO can help take your practice to the next level.

FAQs

What is dentists SEO?

Dentists SEO is the practice of optimizing your website so that you achieve a better search engine ranking on all major SERPs. It involves optimizing your on-page, off-page, and technical SEO strategies to make your website more attractive to visitors.

Is "SEO for dentists" still important?

It doesn't matter whether you are a brick-and-mortar business or an eCommerce-based business, the internet is the number one tool that customers use to find you. With this in mind, if your dental practice is not properly optimized and able to be found online, you will give away a large portion of potential patients to your competitors.

How can SEO improve sales for dentists?

Dental SEO improves the search engine ranking of an existing dental practice's website which in turn helps drive more traffic to a website. Increased traffic leads to more visitors and eventually a consistent stream of new patients without any further marketing efforts.

How much does SEO cost for dentists?

We don't discuss costs until after the initial website audit because every dental client has different needs. We will evaluate your unique needs and contrast them to your existing website to create a complete package of tailored dental SEO services. At this point, we can deliver a detailed estimate of services.