SEO Content Writing & Copywriting

SEO Writing Services to Connect with Your Target Audience

Regardless of whether a company delivers professional services to enterprises, helps consumers rid their computers of nasty malware — or does anything else on the business landscape — the fact remains that content writing and copywriting are vital for success. For example:

• 74% of businesses say that content increases their lead quality and quantity. (Source: Curata)
• Year-over-year growth in site traffic is 7.8x times higher for content leaders vs. followers. (Source: Aberdeen)
• Content marketing costs 62% less than traditional marketing and generates 300% more leads. (Source: DemandMetric)

Indeed, while a decade or so ago the question that some businesses asked themselves was: “with so much competition in our marketplace, do we really need written content?”, today the question is: “with so much competition in our marketplace, how should we use written content to generate more brand visibility, more customers, more sales, and more success?”

The SEO Factor

Before the web, businesses used various methods to get their written content in front of customers. But these days, the name of the game is defined by what might be the most important — and profitable — concept in the history of marketing: search engine optimization (SEO).

While the algorithms and engines that drive SEO are complex, the essence is simple to understand: it’s a way for businesses (and individuals, groups, clubs, and anyone else for that matter) to get found on search engines such as Google, Yahoo and Bing.

Search engines pay a GREAT DEAL of attention to written content, in order to glean what a business does, who it serves, how much (and how regularly) it invests in educating its target audience, and whether it is an authority in its marketplace or industry.

All else being equal between two businesses, the one with the better SEO profile will rank higher, and that means it is more likely to generate a click-through (i.e. a potential customer will visit their website vs. the competitor).  

SEO Content Writing and SEO Copywriting Strategy

In light of the above, it’s easy to see why every business — B2C, B2B, B2C2B and B2G — should make SEO content writing (to educate about a relevant topic/issue) and SEO copywriting (to educate about a specific product/service) a priority. Here are the 5 building blocks of a winning strategy:

1. Carefully research and select the right keywords. Don’t guess, assume, or even worse accept what search engines like Google suggest. Many times, those suggestions are dead wrong (sorry Google, but sometimes the truth hurts!).
2. Understand how keywords should be used in content writing and copywriting — and how they shouldn’t. Best practices will lead to higher search engine rankings. Worst practices (including those used by accident) could result in having a website de-listed from the search engine results, or hurled to page 10 or so — which is basically the same thing.
3. Ensure that all content is original. Search engines give the most “SEO juice” to sites that have exclusive content vs. syndicated (e.g. re-published) content.  
4. Ensure that all content is professionally written, relevant, properly backlinked, well-structured (e.g. sub-headings, bullet lists), and substantial enough. Blog posts should be a minimum of 500 words. It’s also a good idea to mix in some long-form content, which attracts backlinks and organic traffic over time (this is called “evergreen content”).
5. Analyze data to see what content and copywriting is generating the most engagement, and optimize the strategy accordingly.

Long-Term Strategy

Before wrapping up, it’s extremely important for businesses to understand that SEO content writing and SEO copywriting can certainly achieve short-term results, but it’s essentially a long-term strategy. Search engines aren’t impressed by a sudden burst of content. They want to see a steady, ongoing commitment over a period of several months. Pulling the plug too soon is a major mistake, yet one that many businesses make because they have unrealistic expectations, or grow impatient.  

The good news is that once a business establishes itself as an authority in the eyes of Google, Yahoo and Bing, then SEO is the gift that keeps on giving. It’s like getting fit and healthy. It can be a bit of an uphill climb to go from couch potato to gym rat, but once that happens, the only regret that people have is that they didn’t do it sooner!

Learn More

To learn more about how to make SEO content writing and SEO copywriting work for your business, contact the Noble Webworks team today. Your initial consultation with us is free.